Over the last few years, Facebook has emerged as the leading player in the world of social networking. Following this, many products and service providers have learnt to hop in the Facebook bandwagon, as an effective medium of communicating with their clients, and to raise their rankings on search engines.
Yes, you heard that right. With the right kind of moves, your Facebook fan page can bring about unprecedented business, by making you a favorite of SEOs.
Given below are a few tips from social media experts to ensure the popularity of your Facebook fan page, in terms of SEO optimization.
1. Your Fan Page Name Has a Lot Depending On It
A lot of people make the cardinal mistake of not putting enough thought into naming their Facebook fan page. Yet, you have no clue about the amount of damage that the wrong name for your fan page can bear on your SEO rankings.
This is the most basic indicator of your brand, on the internet. Consequently, SEOs are bound to focus on this masthead label attached to your Facebook fan page, when throwing out results for eager searchers. So, make sure that the name of your fan page is short, clean, and effective in communicating your purpose to your prospective clients.
There is no need to pack in too many keywords into your fan page name, as that will only make you appear as a promoter of spam. At the same time, being vague about your business area is also not effective in garnering the attention of SEOs.
Therefore, make sure to strike a balance between being overeager and too generic, when naming your Facebook fan page. For instance, you can effectively incorporate the simple name of your company, and its primary product and service into the fan page name, to increase your SEO popularity.
2. Customize the URL for Your Fan Page
Few businesses know about this secret to boosting the SEO visibility of your brand, on Facebook. Once your fan page on Facebook has garnered 25 likes – an easily achievable target – you will have the option of modifying the URL of your page. You can take this opportunity to promote your brand, and meet specific SEO optimization needs.
This is a great way of increasing your visibility on the internet.
3. Use discretion when including keywords in your fan page
Of course, inclusion of keywords is necessary to make your fan page SEO optimized. Yet, when you are dealing with a social networking site, like Facebook that has a direct and real-time involvement of people, you might want to tone down the intensity of your keyword incorporation, suggests experts from a leading Orlando seo company.
In other words, be subtle, when you are placing keywords in your Facebook fan page. Good locations to include such words are in the ‘About’ section, and ‘Mission’ segment, of your fan page.
As you can see, there are easy ways to increase the SEO visibility of your Facebook fan page. If done in the right manner, they can ensure great business for you, and improve your popularity among your clients.
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