Karachi: Effective Measure, a leading provider of digital audience profiling and measurement solutions in emerging markets, will present its global insights on digital metric trends shaping the industry at the Pakistan Advertisers Society (PAS) digital marketing and advertising conference ‘Dig-It 2012’.
The conference will be held on December 18 in Karachi at the Sheraton Karachi Hotel and will feature the local leaders of the Pakistan media and advertising industry and international guests.
PAS Executive Director, Qamar Abbas said that the conference would explore the opportunities across digital marketing, media and technology as online advertising spend in Pakistan enjoys a period of sustained growth.
Conference sessions and discussions will include, measuring the success of digital initiatives and the development and application of digital audience measurement, mobile apps and their monetisation and the rise of social media.
Effective Measure CEO Richard Webb will address the session, “Metrics: Audience Measurement and Digital Marketing ROI” along with senior executive panellists from Mutual Mind and Telenor Pakistan.
“Many brands are now seeing that new digital platforms such as mobile devices can potentially become the strongest channel for the delivery of advertising ROI. Using Effective Measure’s solutions, media publishers, brands and agencies can track, research and monetise this escalating audience base and its behavioural data in ways that the market has not been able to access previously,” Webb said.
As an emerging digital market with a mobile phone penetration rate of over 70 percent or well over 120 million consumers, Pakistan offers tremendous potential for mobile web services across many verticals and demographics.
“To capture these opportunities, online publishers, advertisers and brands have a unique opportunity to access highly personalised user demographics from a rapidly growing digital user base throughout the country. While Pakistan’s broadband internet penetration remains relatively low, there has been a significant surge in broadband services as social media and digital applications transform the commercial media and publishing frontline,” added Effective Measure Country Manager Pakistan, Imtiaz N. Mohammad.
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