London: Nokia has said that it will launch an ethical review into its marketing practices after it emerged that promotional videos and still photos were not captured using the device it was meant to help market, Bloomberg reports.
According to Nokia spokespersonĀ Susan Sheehan, anĀ ethics officer will conduct a review into the companyās marketing āto understand what happened.ā
āWhat we understand to date is that it was nobodyās intention to mislead, but there was poor judgement in the decision not to use a disclaimer,ā Sheehan said, adding that the investigation is being dealt with āquickly, fairly and privately.ā
āFollowing the launch of the Lumia 920 and Lumia 820, Nokia pushed live promotional videos on its YouTube account to demonstrate the stabilisation improvements of its new smartphone optics. However, it later emerged that the company had used a DSLR to record the footage and had used video stills to (supposedly) highlight how well the Lumia 920 operated in low-light conditions,ā the next web reports.
Nokia issued a statement to The Verge, admitting that the video was misleading, adding that it was ānever the [its] intention to deceive anyone.ā
The company has since added a disclaimer to its YouTube video:
Nokia did work quickly to rectify the situation, inviting The Verge to the same NYC location where the faked shots were taken and allowing the team to snap their own shots. The Lumia 920ā²s camera came out the best inĀ comparisonĀ with the iPhone 4S, Samsung Galaxy S III and HTC One X.
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