Karachi: The development in the world is so fast that marketers need to catch its pace with advance tools, integrated strategy and proper planning for making difference in increasing sales of their products.
These views were expressed by Tarek Miknas, CEO Middle East and Africa while, Promoseven Group while addressing MARCON 2012 titled ‘New Trends & Insights in creating & sustaining Competitive Advantage’ held at a local hotel here in Karachi. The conference was organized by Marketing Association of Pakistan in collaboration with Unilever Pakistan and managed by TerraBiz Group.
Miknas stressed the need to change the behavior through digital world and explore and channelize all available avenues on digital media, which has persuasive on people lives. The social media is conducive for small and medium sized enterprises which can carry out marketing with controlled budget.
“The social media has caused the revolution in Arab countries because it has power to change the lives of the people, so as, the business could be flourished with proper creative marketing on social media,” he said.
There are companies successfully run viral campaigns on Youtube, the brands were promoted through like and share of Facebook whereas Twitter spread the message of product and services, he added.
Miknas added that social media is the best platform for marketing of the brands and products though it was effective more than conventional media particularly in the case of targeted customers.
Adil Ahmed, Director Symmetry Digital Group, said that social media is a perfect avenue to get immediate result from the customers within short span of time because it has capability to explore the customers through various channels.
Social media synergizes the marketing strategy through building a strong environment and it has properties to reach diversified customers at a time, he added.
Speaking in a panel discussion, he said that a research is underway for collecting buyers and sellers at a platform through various means and creative ideas, however, the clients should repose their trust in us for working on out-of-box solutions.
Ahmed stressed the need of strong cooperation between companies and social media agencies to evolve unique strategies on social media for the purpose of persuasive advertisement and marketing of the brands or products.
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