KARACHI: The BOL Network which is expected to launch its television channel soon is aiming at a revenue of Rs500-550 million and a profit of Rs200 million a month once it (the channel) gains the top position in the industry, says Pakistan Media Insider (PMI).
The N.1 slot is something which now looks like pretty certain for BOL with Geo News failing to reach 85 percent of its audience.
“With recently leaked BOL’s Financial Feasibility Report, the BOL’s “baray bol” do not seem farfetched!” says PMI. “In fact, the report reveals the entire profit model on which BOL is planning to enter the market with all the buzz about them being the paymasters in the industry. The report shows BOL’s projected monthly expenses and earnings. Based on the profit earned on the projections, the report goes on to discuss the entire financial plan for BOL based on the competitor and market analysis.”
The revenue projections are based on the latest claimed revenue figures of the current market leader with revenue in the range of Rs350-400 million per month (GEO News till April 2014).
Considering that 17 top names joining BOL earn up to an average of Rs7.5 million a month, the expenses on their salary comes to about Rs 130 million. Salaries of other employees are expected to consume about Rs 100 million. Other operating expenses are estimated at Rs 100 million. If all goes according to this plan, BOL Network’s first channel will be having a profit of Rs200 million a month.
Four people (Azhar Abbas, Kamran Khan, Amir Liaquat and Jerjees Seja) have been mentioned in the report as already awarded ownership in the group through distribution of share certificates.
The concept of such wealth distribution along with ownership is alien to Pakistani market but it is not a concept unheard of internationally.
With competition rising through BOL’s entrance and taking the first step in this direction, this is hoped to evolve into a practice among all media houses to value their most important resource – Human Resource by giving them competitive benefits as well as stake in the media empires to empower them.
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