San Francisco/Islamabad: One of the leading search engines and email service provider in the world, Yahoo is prepared to compete again.
After the induction of Marissa Mayer as CEO in the company five months ago, it has been assumed that something new must be happened within struggling Yahoo.
Correspondent of TheNewsTribe, the largest independent and bilingual news website in U.S., UK, Middle East and Pakistan confirms that Yahoo revamped its web email in first big product move on Thursday.
Yahoo released new versions of its Yahoo Mail product for smartphones and tablets – compatible with Mayer’s focus on mobile devices – and a revamped version of its Web-based mail product for PC users that cuts out ancillary features and that the company claim delivers faster performance.
Yahoo’s new step has surfaced after the Google’s move to enhance the space for web email users from 2GB to 10GB.
“You’ve told us loud and clear that you want fewer distractions when it comes to email. You want to quickly login, communicate, and get on with your day,” Mayer said in a post on Yahoo’s official blog on Tuesday.
Yahoo is the No. 1 Web email product in the United States and No. 3 worldwide, behind Google Inc’s Gmail and Microsoft Corp’s Hotmail, according to comScore.
But the number of unique users of Yahoo email declined 16 percent in November from a year earlier in the United States and 7 percent worldwide in October, according to comScore. Gmail’s unique users increased 25 percent in the U.S. in November and 20 percent worldwide in October.
Analysts say Yahoo’s email decline also owes partly to the broader trend of younger Internet users who prefer to communicate with text messages rather than email.
Mayer, 37, is moving to revitalize Yahoo’s various Web products and reverse years of declining revenue. A former Google executive, Mayer is widely admired in Silicon Valley for her Web product savvy, though some analysts and investors have expressed caution, noting that Mayer has never before led an entire company as CEO.
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