NASCAR has fined driver Brad Keselowski $25,000 for tweeting from his car during a race that took place on Sunday.
Nine months before in February, Keselowski was conducted in the full glare of publicity when he did the same.
After Keselowski’s Daytona 500 tweeting spree, drivers had been notified that smartphones would not be allowed in cars, NASCAR spokesman Kelly Tharp told the Associated Press; this revelation quashed fan rumors that Keselowski was fined as retaliation for going on a public, cuss-filled tirade about other drivers’ tactics following Sunday’s race.
“Brad’s tweeting at the Daytona 500 was really our first introduction to the magnitude of the social media phenomenon at the race track, especially how we saw it unfold that evening,” NASCAR spokesman Kelly Tharp told The Associated Press.
“We encourage our drivers to participate in social media. We feel we have the most liberal social media policy in all of sports, and the access we provide is the best in all of sports.”
Keselowski gained more than 100,000 followers in two hours when he began tweeting from the Daytona 500 racetrack on Feb. 27.
Two days later, NASCAR released a statement reading: “Nothing we’ve seen from Brad violates any current rules pertaining to the use of social media during races. As such, he won’t be penalized. We encourage our drivers to use social media to express themselves as long as they do so without risking their safety or that of others.”
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