New York: Google is promising to make some big changes to its search engine over the next few months, with more emphasis on providing facts and direct answers instead of just a series of links, the Wall Street Journal reported.
The update will change Google searches so they rely heavily on a technology called “semantic search,” using the actual meaning of words, although it will still use keyword-based search, basing the relevance of a site on criteria like the words it uses and how often other sites link to it.
The new search technology will directly affect between 10 percent and 20 percent of queries, which is still billions of searches each month, the Journal reported.
In a recent interview Google search executive Amit Singhal said Google’s future search will “better match search queries with a database containing hundreds of millions of entities — people, places, and things — which the company has quietly amassed in the past two years.”
The goal is to convince users to spend more time on Google, creating a bigger opportunity to advertise. One source said the changes could affect 10% to 20% of all search results, one source told the Journal.
Future Google searches, he said, will mimic “how humans understand the world.”
The update will bring Google into the “next generation of search,” Singhal said.
It is pertinent to mention here that Microsoft’s search engine Bing is the second most-popular search engine in the US – and built to deliver answers to questions.
‘People today expect more than 10 blue links on a page,’ says Microsoft.
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