Karachi: Bhoja Air re-launched its commercial operations after more than a decade of non-operation recently. The Karachi-Lahore-Karachi flight took off at 18:00 PST from Karachi and arrived in Lahore at 19:40 PST on schedule.
Bhoja Air’s fleet currently consists of three Boeing 737-200 aircrafts acquired from British Airways South Africa on dry lease. An addition of a 737-400 aircraft and another 737-200 will complete the preliminary fleet.
Starting with a daily 18:00 PST flight from Karachi to Lahore and a 20:45 PST flight from Lahore to Karachi, Bhoja aims to add a midnight coach flight KHI-LHR-KHI as well. Other sectors to be offered are Islamabad, Multan and Sukkur, which will begin by this month’s end. International destinations will include Saudi Arabia, UAE, Europe and the United States which will begin shortly thereafter.
Talking about the corporate goals of the airline, Mr Omar Jalil, Director Management Information Systems said
“Our corporate goal is to create a value based airline. Currently domestic air travelers are paying exorbitant prices for few services leaving a lot to be desired. Secondly we are also focused to change passenger perception. Every passenger travelling on Bhoja Air will experience the essence of Pakistani hospitality. We feel that passengers want to be pampered and want cheaper fares with quality service, which is why our concentration is on crew training and in-flight catering to provide the best possible service in the sky. We endeavor to be an airline for those who love to fly.”
Bhoja Air’s business model allows it to accommodate a broad spectrum of travelers. From those who wants to fly to their desired destinations in an extremely affordable manner, to those who wish premium service with check-in assistance, airport pick/drop services, in-flight touch screen entertainment and additional legroom, Bhoja strives to accommodate them all.
Bhoja Air realizes the importance of good food to the common Pakistani traveler and provides fresh, wholesome and flavorful meals to all of its passengers.
Bhoja Air has an introductory tariff of 1999/-(plus tax) to any destination on any domestic flight. It will aim to maintain this tariff with a mixture of new age marketing and smart advertising to capitalize on the low cost passenger market.
Federal finance minister Hafeez Shaikh, speaking at the event of the Bhoja Air test flight on 3rd March 2012 said the entry of Bhoja Air will enhance competition and provide better service to airline travelers. He added that this is a good omen and wished the airline well.
The Minister said that despite the global economic slow down, this growth of four percent will be a sign of strength of Pakistan’s economy which is progressing towards self-reliance. This growth, he added, will be after a gap of three years.
Bhoja Air follows a rigorous in flight and on ground safety protocol with numerous checks and cross checks ensuring safety of the ground staff, crew and most of all, the passengers on board.
Mr. Omar Jalil further stated: “Safety is our number one priority and no compromises will be made for this endeavor. All the acquired aircrafts have been maintained as per the international standards of aviation safety and have met all the mandatory requirements of the civil aviation authority (CAA) of Pakistan.”
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