London: Twitter, the social microblogging site acquired Canada’s Summify, a startup news aggregator that summarises content of users social media accounts and delivers a daily one-page summary via email to a user’s mobile handset.
Twitter bought the company for an undisclosed sum, in a bid to help better curate the content being shared across the site for each its members, The Telegraph reports.
“We’re excited that Summify has joined Twitter,” a Twitter spokesperson said. “Cristian Strat and Mircea Pasoi have created a product that curates the best and most important stories in your Twitter timeline and Facebook newsfeed.
Cristian, Mircea and their team of three engineers will join our Growth team and explore ways to help people connect and engage with relevant, timely news.”
Summify also discussed the deal in a blog post.
“Our long-term vision at Summify has always been to connect people with the most relevant news for them, in the most time efficient manner,” Summify wrote. “As hundreds of millions of people worldwide are signing up and consuming Twitter, we realized it’s the best platform to execute our vision at a truly global scale. Since Twitter shared this vision with us, joining the company made perfect sense.”
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