Islamabad: Under the auspices of the anti-tobacco non-governmental organization (NGO) Chromatic, a digital media influencers conference was organized where health experts and social workers called for an immediate ban on modern tobacco products such as nicotine pouches, e-cigarettes, and shisha.
Participants in the digital media influencers conference shed light on the negative trends of new but harmful tobacco products, stating that these products are not only detrimental to human health but also pose a threat to the national economy.
Chief Executive Officer of Chromatic, Sharjeel Khan, informed conference participants that the majority of Pakistan’s population consists of young people and the tobacco industry specifically targets the youth.
He mentioned that the presence of outlets or cabins for modern tobacco products in the vicinity of educational institutions makes it very easy for students to access these harmful substances. The lure of new means of addiction is leading young individuals to ruin their own future.
The conference attendees urged the government to take swift action and impose a ban on these modern tobacco products to safeguard public health and protect the younger generation from falling into the trap of addiction.
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