25.3 C
Perth
May 2, 2024

Image default
Business Top Stories

Yamaha YB 125Z PRICE in Pakistan

by TNT Desk

LAHORE: Yamaha Motor Pakistan on Monday launched its third variant in the 125cc engine category in Pakistan.

The YB 125Z is modelled to target the increasing market in Pakistan’s rural areas.

The latest 125Z motorcycle is the third in 125cc category launched by the company since its re-entrance in Pakistan back in April 2015 with 100% equity from Yamaha Motor Company Japan.

As per company executives, its previous models – YBR125 and YBR 125G – did not meet expectations and remained limited to urban centres.

Image result for yamaha 125 2017 in pakistan

“Unfortunately, we didn’t get expected results from our previous models since our target was the youth,” said Yamaha Motor Pakistan General Manager Sales Jawaid Yakoob while talking to The Express Tribune. “However, the company wants to look after the requirements of the masses in both urban and rural areas and we hope that our new model will address that.”

The company has slashed the price of its new model to Rs115,900 in order to make it competitive and acceptable among other brands available in the market in the same category. But the new variant also comes with few condensed features such as lack of disk brakes.

“We made these changes to bring its price down to a level where customers may not rate it overpriced,” said Yakoob.

Pakistan’s two-wheeler production crossed 2 million units in the previous fiscal year, out of which the share of 125cc models was around 350,000 units.

Meanwhile, Yakoob said that Yamaha has sold around 15,000 units in 2016 and is aiming for higher numbers in the coming years. “We have already reinvested $150 million in the Pakistani market and currently we can produce up to 150,000 units annually,” he said, adding that based on the rising demand, they can further enhance their production capacity in the future.

On the other hand, Yamaha Motor Pakistan Managing Director Shigeru Ishikawa said that the company’s new model will serve as a weapon to cut into the mass segment. “We have confidence in our new product and it’s a time for us to enter the next stage,” he said. “We are aiming 100,000 units sales in coming few years and YB 125Z will play an important part in achieving that target.”

Dear TNT Reader,

At The News Tribe, our mission is to bring you free, independent, and unbiased news and content that keeps you informed and empowered. We are committed to upholding the highest standards of journalism, as we understand that we are a platform for truth.

Apart from independent global news coverage, we also commit our unique focus on the Muslim world. In an age marked by the troubling rise of Islamophobia and widespread misrepresentation of Muslims in Western media, we strive to provide accurate and fair coverage.

But to continue doing so, we need your support. Even a small donation of 1$ can make a big difference. Your contribution will help us maintain the quality of our news and counteract the negative narratives that are so prevalent.

Please consider donating today to ensure we can keep delivering the news that matters. Together, we can make a positive impact on the world, and work towards a more inclusive, informed global society.

Monthly Subscription Annual Subscription

Visa Card MasterCard American Express Card

We want to hear your Travel Stories.

Do you have a memorable, unbelievable, or favorite travel experience? Share your story with us.

Web Desk is the official author account of The News Tribe's editorial desk.