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Technology

Google eyeing to launch YouTube ad-free streaming

WASHINGTON: Search engine giant Google and YouTube informing its partners are eyeing to introduce a new subscription model for ad-free streaming.

This means you can watch your favourite videos without any add interrupting from the sides.

At this stage, there’s no indication of how much the subscription access will set viewer’s back, but we do know that Google is planning on sharing the revenue with YouTubers.

An update to the terms of service states that YouTube will share 55 per cent of the revenue from the subscription with content creators, although the actual amount that a partner receives will come from “a percentage of the monthly views or watchtime of all or a subset of participating content in the relevant subscription offering (as determined by YouTube).”

This isn’t YouTube’s first subscription rodeo – the online video giant launched a premium content offering option for creators to lock content for a monthly subscription back in 2013, as well as the YouTube Music Key streaming service last year.

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