Are you still banking the way your grandfather probably used to in his days? Still writing on pieces of paper to transfer money to somebody else? Do you still need to travel some distance to carry out financial transactions as a bank? Are all your financial transactions really instant or do you have to wait for a couple of hours or even a few days?
We are living in 2013. Then why are we still banking like we’re in 1970s? Nearly all of us carry Mobile Phones. So it’s high time we upgrade the way we bank and move to the unparalleled convenience, security and savings offered by Mobile Money or Mobile Banking.
Imagine having instant access to your bank account, anytime; the ability to check your bank account balance instantly, access to deposit or withdraw cash from your bank account from over 35,000 locations anywhere in Pakistan or at any ATM in the country. Imagine being able to move money to anybody else instantly. Imagine an alert service for all your Utility Bills, where you get an alert, days before you get the bill in the mail. Imagine the ability to pay that utility bill or internet service bill instantly. Imagine many more financial services on the account like payments, savings and insurance. Now take a break and realize that this bank account already exists to be operated on any mobile phone you carry. What a truly convenient and truly mobile world we live in today.
We’ve actually leapfrogged many countries in the technology that we have today and there is little wonder that easypaisa has been declared as the world’s third largest mobile money service! Nearly 1.6 million users in Pakistan have already signed up for Easypaisa’s latest product offering: the Mobile Account. The Mobile Account offers almost all the services that a traditional bank account offers to its customers i.e. payments, remittances, savings and insurance. Customers can now perform financial transactions whenever they want, wherever they are, unlike traditional banking services which are only available for a specific time in a day.
Tehseen Fatima is a housewife and loves to explore latest gadgets and services. She has been using her Mobile Account since 2010. “I get Utility Bill alerts on my mobile phone usually a few days prior to receiving the physical bill at doorstep and I pay all my bills instantly from my Mobile Account with no extra charges. No more hassle of paying bills by taking time out and travelling and waiting in long queues at bank branches” she remarked.
It doesn’t matter if you already have a bank account or not, it doesn’t matter where you live or what sort of mobile phone you have. If you have a Telenor SIM, you can very easily open a Mobile Account in 2 minutes at any Telenor Service Center or Tameer Bank branch. All you need is your original Nadra CNIC card.
Describing her experience, Sana Ahmed, a university student said, “It is quite handy to manage almost all kinds of financial transactions via my Mobile Account and the fact that it runs on any mobile phone by dialing *786#, without the need of access to the Internet, offers great convenience enabling me to perform transactions any time I want! Getting easyload for my mobile phone was always a hassle as I didn’t like going out to the markets, but now with a few clicks on my phone, I can purchase easyload from my Mobile Account, sitting at home, anytime”
Easypaisa has dramatically transformed the structure and nature financial transactions were traditionally performed, and Mobile Accounts has already revolutionized Financial Services.
Saad Zafar is an IT entrepreneur dealing with local as well as international customers. He uses his Mobile Account for receiving payments from customers across Pakistan and then further to disburse the salaries amongst his employees. Saad initially started with a Mobile Account to manage his personal financial transactions, however after witnessing the convenience and reliability of the services he opened up a Mobile Account for his office as well.
Ali Malik, working for multinational in Karachi explained his reason for using a Mobile Account. “Initially, I liked the idea of not carrying cash but I was scared that if all my money was in my mobile phone, I could just lose all my money if I lost my mobile phone or if it was stolen. I later found out that even if my phone is stolen, nobody could access my money without my secret Mobile Account PIN, which is exactly like how an ATM Card cannot function without its PIN. Plus if you lose your SIM card, you pick up a new SIM card and your money is still there”.
Mobile Accounts are the new revolution; the new way to bank in Pakistan. And Mobile Accounts cater to everybody; banked or unbanked, rural or urban, people from all segments of society having different kind of financial needs. With helpful and genuinely useful features offered by mobile accounts, more enthusiastic response from users is expected.
We would love to know your thoughts and experience with Mobile Accounts!
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