Pakistan market is price driven market however, at the same time there is potential where people would like to enhance their life style as they have huge influence from Middle East markets, said D. Y. Kim, President of LG Electronics, Gulf FZE in an interview.
The spending power of consumers has reduced significantly but over the years with the global economy stabilizing, people are beginning to invest more in consumer electronics. LG products such as home appliances, mobiles, IT products and home entertainment are now necessities in the modern consumer’s life so are still an essential part of their spending. Additionally, with competitive prices, premium quality and excellent after sales service, it is a worthwhile investment.
We would like to enhance the life style of the consumer of Pakistan. We would not get into the volume game with all other brands however, our mission is to provide cutting edge technology to Pakistan consumers and enhance their life style experience regardless consumer demographic as long as they willing experience cutting edge technology through reliable brand.
We are already market leader for Home appliance products i.e. Absolute No. 1 and we are catching up the leadership position in flat panel through Cinema 3D Smart TV and mobile phone through LTE technology across the globe, we would like to facilitate Pakistan Consumers as well with our cutting age technology.
Pakistan is important market for us due obvious reasons population and we have differentiating strategies whereby we would like LG to standout as a premium and life style enhancing brand. In order to do so, brand shops network is important from where we can educate consumer and give them real hands on experience about LG latest technology which enhances their life style and justify our slogan Life’s Good.
This is a part of our strategy whereby we are reinforcing the importance of the technology, experience and equity with the brand. In order to enhance the life style of the consumers, care & delight is the real tool for us whereby we can provide real experience not only LG product but after sales experience which make their life’s Good and hassle free.
This is part of long term strategy in Pakistan so my answer is yes , we are looking at right location an space whereby we can give real life style environment & experience to the consumer of Pakistan, we have plan to cover all metropolitan cities.
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