Karachi: Pakistan Advertisers Society (PAS) has planned to organize a meet-up in April “Digital Thursday” for owners and professionals of digital advertisement companies in Pakistan.
Different programs including discussions on trends of digital advertisement, lectures on creative work, training workshops on planning and management operations in the digital field will be hold for strategists, copywriters, creative designers and different mainstream professionals of operating social media agencies in the country.
The digital advertisement is now standing at the nascent stage in Pakistan but it needs to be developed at part with the global standards and emerging new trends hence it should be promoted for catering the demand of advertisement industry’s growing up section of new media, Qamar Abbas, Executive Director PAS said.
The digital advertisement is no longer limited with still banners on Google but there are emerging trends with multiple techniques for effective propagation of massage for the products and the services of clients, he added.
We will be inviting speakers, trainers and experts of the leading digital advertisement companies working outside and in the country and provide a knowledge-base platform to digital advertisers for capacity building with essential skills, Abbas added.
Initially, the program has been planned for April and onwards in the later months but PAS planned to make “Digital Thursday as scheduled event to be held once or twice a month in different cities on Thursday.
There are more than dozens of digital media agencies operating in the country for nearly past five years, catering the demand of different multinational and private companies that had realized the importance of social media advertisement for attracting targeted customers of their products and services.
Besides different conventional advertising or media buying agencies either are collaborating with digital agencies or setting up a separate wing of digital media advertisement within to run campaigns of their clients’ on social media.
The digital media business seems flourishing in near future with scores of companies are planning to enter the arena of dynamic advertisement with comprehensive planning and massive budgets.
Presently, there not more than 50 companies onboard with digital agencies for advertisement of their products and services on social media. These companies earmark 8 to 10 percent of total advertisement budget for social media including Google, Facebook, News’ Websites and different blogs, according to an estimate.
Roughly guesstimates showed that different companies spend budget of Rs 440 million in 2010 in advertisement and Rs 540 million in 2011, showing a growth of 22.7 percent growth year-on-year.
As the awareness about digital media is on the rise among the marketers, the business volume is likely to be seen a quantum jump in the current year with entry of big tycoons of different sectors in the digital advertisements with their products and services.
There are more than 20 million and growing internet users in different cities of Pakistan, which ensures that the digital media is the effective medium of vast and persuasive advertisement campaigns.
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