Bethesda, MD: With the holiday season over, which manufacturers are now seeing a surge in demand in the smart phone market.
A new ChangeWave Research survey of 4,000 North American consumers has found explosive momentum for Apple and Samsung as the new year gets underway.
The late December survey looked at smart phone demand trends going forward, and finds Apple iPhone demand remains incredibly strong more than two months after the iPhone 4S release.
Among respondents planning to buy a new smart phone in the next 90 days, better than one-in-two (54% down 11-pts).
Apple has never dominated smart phone planned buying to this extent more than two months after a major new release.
The other company burning up the competition is Samsung (13%), which has registered a huge 8-pt surge in planned buying since the previous ChangeWave survey. This represents nearly a tripling of consumer interest in Samsung phones just since fall 2011.
In contrast to Apple’s single phone approach, Samsung has a broad portfolio of Android phones that it continues to expand and refresh, including its flagship Galaxy line.
The just released Galaxy Nexus, the first U.S. 4G phone running Android’s new 4.0 operating system (Ice Cream Sandwich) appears to be a major driving force behind the leap in Samsung planned buying. Samsung’s 4.0 OS update to some of its most popular models during the 1st Quarter is also heightening consumer interest.
Research in Motion (2%) has fallen another 1-pt in planned buying to its lowest level ever in a ChangeWave survey. Since it peaked back in September 2008, Research in Motion planned buying has fallen in 9 of the past 12 ChangeWave surveys.
After a precipitous drop in market share over the previous two quarters, Motorola (7%) is again showing some signs of momentum having experienced a 2-pt uptick in planned buying.
In contrast, HTC (3%; down 3-pts) continues its multi-quarter decline. Now in fourth place in terms of future planned buying, the latest ChangeWave survey results present further negative news for the Taiwan manufacturer, which recently cut its revenue guidance.
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