The biggest online shopping place on Earth has launched web film service where its members would be able to search and watch thousands of online movies and TV shows.
Although the web’s biggest retailer Amazon started to compete directly with Netflix, the film subscription company, with the launch of its own film service that is offering 5,000 films and television programmes to stream online.
The service will form part of Amazon Prime, the retailer’s premium shipping service which gives customers unlimited shipping for a $79 annual fee. Amazon said many of its customers had already signed up for the shipping service.
“They’re going to be able to watch movies without leaving [the site] or going somewhere else,” said Cameron Janes, Amazon’s director of Instant Video.
The launch comes as Amazon is stepping up its efforts to compete with Netflix. It has acquired Lovefilm, the UK DVD subscription service, for £200m ($323m). With Netflix looking at expanding into new markets, including the UK and Canada, the tussle between the two companies is likely to extend beyond the US.
Amazon Prime will be a smaller service than Netflix, which has more films and TV programmes available but Mr Janes said the retailer planned to increase the content available to stream over time.
Netflix has in 10 years signed up more than 20m subscribers to its DVD-by-mail service. But it has also invested heavily in a digital service, striking a range of deals with Hollywood studios and TV networks.
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