Meta, the tech giant formerly known as Facebook, has introduced a lineup of new chatbots for WhatsApp, Instagram, Facebook and Messenger, boasting distinctive “personalities” tailored to various subjects, such as travel tips or culinary advice. This move is part of an ongoing competition among tech companies to develop more precise and personalized artificial intelligence.
The primary chatbot, known as “Meta AI,” can be utilized for messaging purposes. Users have the option to ask Meta AI questions in chats, whether it’s to resolve disputes or seek general information. Notably, this chatbot is built on Llama 2, a large language model released for public commercial use by the company in July.
In a bid to make chatbots more engaging, Meta has enlisted the support of several celebrities who will lend their personas to different chatbots. Among them are Snoop Dogg, Kendall Jenner, T-Pain, and Tom Brady. The goal is to move beyond merely answering queries and venture into the realm of entertainment.
Tom Brady, a renowned NFL star, will embody an AI character named ‘Bru,’ described as a witty sports debater. Meanwhile, YouTube sensation MrBeast will take on the role of ‘Zach,’ a big brother figure with a penchant for humor.
These chatbots are expected to be introduced in the coming days.
In a parallel development, OpenAI, a rival of Meta, announced that its chatbot can now browse the internet to provide users with real-time information, marking a significant advancement in artificial intelligence capabilities.