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Australia uses adorable ‘quokka selfies’ to promote tourism

ROTTNEST, Australia: The adorable ‘quokka selfies’ have elevated the Rottnest Island ordinaries into superstars, as they star in an upcoming Tourism Australia ad.

Unsurprisingly, the $38 million global campaign ‘Philausophy’ will feature the island’s most famous marsupial – the adorable quokka.

Among the amazing natural wonders of Western Australia, the cute macropod has garnered much attention after the tennis superstar Roger Federer filmed an ad with it to promote tourism on the island.

Around 10,000 quokkas live on Rottnest Island with very small populations in the mainland’s south-west forests.

Quokkas closest to the settlements are the ones most accustomed to tourists however, it is advised not to chase them for selfies. They come by themselves.

Overall the species is listed as vulnerable owing to feral predators, habitat loss and changed fire patterns.

“It’s no surprise the island’s most famous resident has been chosen for the campaign, as world-famous celebrities are boosting tourism,” said Federal Tourism Minister Simon Birmingham.

View this post on Instagram

#quokkaselfie 🇦🇺

A post shared by @ margotrobbie on

Celebrities Chris Hemsworth, Margot Robbie and Hugh Jackman have all snapped a selfie with the famous quokka racking up whopping 4.1 million likes on Instagram altogether.

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