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BackOffice Associates all set to operate under new name ‘Syniti’

ORLANDO, USA: Media OutReach BackOffice Associates, a leading global data solution provider, on Thursday announced its new name as part of its on-going transformation at SAPPHIRE NOW, the SAP Annual Conference.

“When we set out in the late 90s, our name reflected what we did. Since then, the role of data has evolved. What was once a back-office function is now a strategic growth driver,” said CEO Kevin Campbell.

“In the digitally transformed world, data has become a powerful asset, if well managed. Data-empowered companies are re-inventing industries, leveraging data as an asset. That’s why we are stepping out of the back office with a new name.”

Syniti is a blend between synergy and infinity, evoking infinite potential unlocked for clients through mindful synergy between data and business.

Endeavor Energy Chief Information Officer Andrew Bettenay said: “As part of our enterprise-wide effort to transform and automate customer experience and business processes, BackOffice Associates, now Syniti, brings confidence to our data migration process.” Endeavor Energy services the electrical distribution network for the third largest economic market in Australia and its digital transformation into SAP S/4HANA and cloud solutions are currently underway.

SAP Global Vice President Tom Roberts said BackOffice Associates’ bold name change coupled with its continued technology and GTM investment was a welcome move in our partnership.

The company and its global affiliates will operate as BackOffice Associates, doing business as Syniti.

“BackOffice Associates’ transformation story inspired us to develop the visual and audio brand elements to express data’s critical role in fueling any modern business. It was a pleasure to co-create this dynamic, living brand with the diverse and global Syniti team,” said Studio Everywhere Founder and CEO David Brabbins.

Founded in 1996 to address complex data conversion challenges for large enterprises, the company has extended its consulting and software business to include data quality, data replication, information governance, and data strategy. It partners with SAP, systems integrators, ISVs, and solution providers to solve business integration data-related needs.

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