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Media OutReach launches new media dashboard for newswire industry

HONG KONG: Media OutReach, Asia Pacific’s first global newswire has launched a pioneering Media and Journalist Insight Dashboard.

The dashboard is aimed at gaining accurate insights into how journalists interact with press releases. This insight also addresses the question on whether press releases are still relevant in the digital age by proving that journalists do read press releases that are sent to them.

The new reporting tool leverages Media OutReach’s proprietary distribution, tracking and reporting technology and a database of more than 80,000 journalists in 22 countries across the Asia Pacific.

The new tool shares information on how many journalists receive a press release, details how many open it – both by publication and by country — and pinpoints the conversion rate between releases opened and those written up.

“With the introduction of the Media and Journalist Insight Dashboard, we are providing the answer to a question that has long been a nearly impossible challenge,” said Founder and CEO of Media OutReach Jennifer Kok.

This pioneering report is provided free-of-charge as part of Media OutReach’s standard post-release reporting package. It enables PR professionals to gain insights into specific media following each news release.

Founded in Hong Kong in 2009, Media OutReach is the Asia Pacific’s first full-service newswire with its own distribution network across 22 countries.

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