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Online retail brand launches its concept store in Karachi

KARACHI: After establishing itself as a modern high street brand and successfully launching its one of a kind store in Lahore, Lulusar has now opened its doors for the Karachites.

To celebrate the launch of their store at Khayaban e Bukhari Commercial, Lulusar hosted an all-day exhibit on 6th April 2019, showcasing their entire new range including the ‘Baagh’ collection. The brand title is an inspiration taken from the iconic Lulusar Lake, which is surrounded by mountain peaks of Kaghan Valley in the North of Pakistan.

The exhibit was well attended by a large number of media personalities, fashion bloggers, magazine editors and journalists including celebrities and models like Abeer Rizvi, Sharmila Farooqi, Yasmeen Hashmi and much-acclaimed cricket legend Wasim Akram and wife Shaniera Akram. The event was organized and managed by Aden Rehan PR & Management Solutions. The collection received well deserved praise as the attendees of the launch looked trendy in Lulusar’s minimalistic and fashion forward designs.

All the collections exhibited by Lulusar, available both in stores and online, take their respective titles from the villages surrounding the mirror like Lulusar Lake in Khyber Pakhtunkhwa. The collections are alike in terms of trend setting with their chic cuts and immaculate detailing yet all of them stand brilliantly apart. With the recent collection ‘Baagh’, Lulusar has played with the concept of vibrant monochromes and patterns using the best of fabrics such as crepes and cottons. The silhouettes and drapes exude a sporty luxe charm which gives the collection a perfect blend of a casual yet sleek look.

Speaking about the new store, the Brand Director of Lulusar, Fawad Shah said, “Giving our clientele the best when it comes to comfort and style has always been our motto. We believe in consistent quality control and providing the best of fashion in affordable price range. With a successful presence in Lahore, we decided to enter Karachi. So far the collections have been very well received by our Karachi patrons and we are quite overwhelmed by the response.”

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