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PTCL upgrades its business intelligence system to enrich customer experience

ISLAMABAD: Pakistan Telecommunication Company Limited (PTCL), the largest ICT services provider in the country, has deployed a state-of-the-art Enterprise Data Warehouse and Business Intelligence system.

This system will enable the company to proactively understand customer requirements and serve them in a more efficient manner through delivering an enriched experience as per international best practices.

The upgraded system will further improve PTCL’s service delivery platforms and add substantial value to overall customer experience.

Raed Abdel Fattah, Chief Information Officer (CIO) PTCL said, “PTCL has partnered with Teradata in this strategic endeavor to develop insights into customer behaviors and use these insights to develop offers and services to meet customer needs.”

Khuram Rahat, Managing Director, Teradata Pakistan said, “It gives me immense pleasure to have successfully delivered the data warehouse project at PTCL and would like to emphasize that this is just the start of a long and productive partnership where we will continually engage with PTCL business teams to deliver more value through deeper insights and analytics.”

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