Zameen, the first and largest property portal of Pakistan, has launched its Urdu Blog, which is a unique platform where Pakistani real estate experts, enthusiasts, investors, buyers, sellers and tenants can get valuable information in their national language.
The portal’s English Blog is already highly popular, and with the introduction of the Urdu Blog, Zameen aims to widen the scope of its content by reaching out to a sizable chunk of Pakistani internet users who prefer Urdu content.
The introduction of this feature is yet another initiative taken by Zameen to educate and enlighten its country-wide following. The Urdu Blog will feature translations of existing English blogs as well as unique Urdu content focusing on a wide variety of real estate and lifestyle topics. The Urdu Blog will also allow the readers to comment and interact with the writers and each other in Urdu.
“At Zameen, we invest our resources and energies into designing innovative features that help our users get the best out of our services,” said Zameen CEO Zeeshan Ali Khan. “A big chunk of people in Pakistan prefer to read in Urdu online, and Zameen’s Urdu Blog will offer them fresh, original and insightful Urdu content about the real estate market of the country,” he added.
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