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Twitter to buy marketing firm ZipDial

MUMBAI – Micro blogging social network Twitter said on Tuesday it will buy Indian mobile marketing firm ZipDial, reportedly for $30-$40 million, as it looks to tap one of the world’s fastest growing mobile phone markets.

The US social media giant, did not disclose details of the deal, it will take over the staff and offices of the firm, which is based in the southern Indian tech city of Bangalore.

Twitter’s India marketing director Rishi Jaitly wrote in an official blog “Our primary mission, bolstered by this acquisition, is to help every Indian with a mobile device get a great, relevant Twitter experience,”

ZipDial’s chief executive Valerie Wagoner praised the deal as a “huge achievement”, adding that the company had come a long way since starting in 2010.

ZipDial gives clients phone numbers for use in marketing campaigns. Clients call the numbers and hang up before being connected, incurring a charge, and then receive a phone call or text message from a company receiving free promotional material.

Financial terms were not disclosed, but local media reported the deal at $30 to $40 million.

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