Singapore: A recent study suggests that more and more people using internet want to remain “invisible”—untraceable and impossible to target by data means—that may impact advertisers who rely on that information to target their audiences.
Surveying consumers in 11 countries around the world, technology research firm Ovum said 68 percent of respondents said they would select a “do not track” feature if this was easily available.
“This hardening of consumer attitudes, coupled with tightening regulation, could diminish personal data supply lines and have considerable impact on targeted advertising, customer relationship management, big data analytics and other digital industries,” the London-based firm said in a statement.
Mark Little, a principal analyst at Ovum, said Internet users were increasingly getting more access to new tools to “monitor, control and secure their personal data as never before”.
Dear TNT Reader,
At The News Tribe, our mission is to bring you free, independent, and unbiased news and content that keeps you informed and empowered. We are committed to upholding the highest standards of journalism, as we understand that we are a platform for truth.
Apart from independent global news coverage, we also commit our unique focus on the Muslim world. In an age marked by the troubling rise of Islamophobia and widespread misrepresentation of Muslims in Western media, we strive to provide accurate and fair coverage.
But to continue doing so, we need your support. Even a small donation of 1$ can make a big difference. Your contribution will help us maintain the quality of our news and counteract the negative narratives that are so prevalent.
Please consider donating today to ensure we can keep delivering the news that matters. Together, we can make a positive impact on the world, and work towards a more inclusive, informed global society.
Donate Monthly Subscription Annual Subscription