Cairo: An Israeli advertisement circulating online has ruffled the feathers of online commentators in Egypt who claim the ad “insults” President Mohammed Mursi, prompting the premier on Wednesday to launch an investigation, Al-Arabiya reported on Wednesday.
According to reports, Mursi ordered the Ministry of Foreign Affairs to prepare a report about an Israeli ad that has tried to insult the Egyptian president, the state-run news agency MENA reported.
The advert named “The Children are Ready” is produced by the Israel-based Temple Institute – a non-profit educational and religious organization which promotes the rebuilding of the Temple of Solomon – and begins by showing an Israeli family on the beach.
According to the video, the family is playfully running on the beach; the children build an elaborate a temple, while a man, presumed to be their father, sits to read a newspaper.
But after they build the temple and to look at it, the father throws the newspaper. It falls at his feet, clearly showing an image of Mursi on the page.
Social media users “allege that the symbolic message [within the advert] is that the Egyptian president will not prevent Israel from building temples,” Egypt Independent reported on Tuesday.
A caption beneath the video, posted by the organization on video sharing site YouTube states: “Two children change the world while their father reads the newspaper.”
The video was re-posted by Arab users with the title (in Arabic): “An Israeli advert insults President Mursi.”
Although Israel and Egypt shared good relationships over the decade, but after the ouster of former president Hosni Mubarak and the election of new Islamist President Mohammad Mursi, the Jewish state is anxious about the future future of Camp David Accords. Mursi has announced to admire all accords with the International world but Israel has still serious concerns about future of the Accords.
Meanwhile, a statement on the Temple Institute’s website says: “The Temple Institute is dedicated to every aspect of the Holy Temple of Jerusalem, and the central role it fulfilled, and will once again fulfill, in the spiritual wellbeing of both Israel and all the nations of the world.”
The Temple of Solomon was built in the 6th century BC. It was expanded by King Herod before its destruction in 70 AD. According to regional media reports, rebuilding the temple would likely undermine the Al-Aqsa Mosque complex in Jerusalem, which is located near where the temple once stood.
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