New Delhi: A Pakistan-based fashion house, Sefam, is planning to expand its business in India with 200 outlets in the next five years.
“Owing to impressive demand for Pakistani dress material in India, we are targeting at significantly strengthening our presence in the country through a dynamic product range,” Zain Aziz, international business head, Sefam Private Limited, said in a statement.
Sefam already has a store in one of New Delhi’s market.
“From dress materials to ready-to-wear, we are planning to launch our collection in more than 200 brand stores in Delhi, Mumbai, Chandigarh and Ludhiana by 2015,” The Times of India quoted him as saying.
Sefam, established in 1985, is participating in the ongoing Lifestyle Pakistan Expo in India’s capital, in which 93 designers from across the border are taking part.
“From a market opportunity perspective, the India fashion industry is growing in double digits, thereby offering Indian and foreign retailers a huge business opportunity,” said Aziz.
“We are delighted to see tremendous amount of interest for Pakistani fashion and traditional embroidery work in India, which brings us to the country,” Aziz said.
Sefam to expand its business in India
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