Islamabad: Pakistan has a potential of earning forex of one billion dollars every year through promotion of Animation Industry that is full-fledge entertainment industry in the world over having export potential of $ 70 billion.
This was stated by Managing Director Pakistan Software Export Board Zia Imran in a statement. He said that recent selection of the Pakistani Information Technology firm for the ‘Official Game’ of the ICC World Cup as a unique honor for the country besides being a pointer towards the strength of the IT industry in Pakistan.
He said the Pakistani IT industry has a huge potential in IT applications and the industry was sure to go places because of the broad support provided by the PSEB through its programs successfully catering to needs of human capital, office space, marketing, company capability development, telecoms bandwidth, industry finance, public policy, strategy & research, and facilitation.
Imran said the Pakistan IT companies had penetrated the international market at the back of high-quality services and competitive products and the selection of the Pakistani industry for designing the Official Game of the ICC World Cup was a reflection on the immense talent and potential for innovation possessed by our IT professionals.
According to industrial data, global gaming industry has seen a meteoric rise over the past several years. The world market for gaming software is expected to be worth approximately $91.96 billion by 2015 as per various credible estimates. The video game industry in the US/Canada alone will reach $21.6 billion in sales by 2013. The US Gaming Industry is expected to be over three times the size of recorded music industry.
In the gaming market, mobile/online gaming segments are expected to grow significantly. In view of the stellar growth statistics of the Gaming Industry, it is pertinent to take steps to bolster the local Gaming Industry.
The Animation/Gaming Industry in Pakistan is characterized by young, energetic entrepreneurial individuals and continues to win laurels abroad due to their high quality, high impact work. In Malaysia, Pakistani information technology companies won seven awards at the 10th International Asia Pacific ICT Awards (APICTA) thereby securing the highest number of awards thus raising the profile of the country and bringing attention to the quality work being done in Pakistan.
Applications developed by Pakistani gaming industry are consistently ranked among the top ten applications on Apple Apps Store. These homegrown achievements are laudable in view of the challenges faced by IT companies while operating in difficult local environment.
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