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This is why advert watches always show the same time

Have you noticed that watches in the advertisement (advert) always show the same time i.e. 10:10? You will be surprised to know that it has a reason. Here it is,

If you look at any advert or promotional image of a watch, you will see that it’s set to 10:10. Just to check, search ‘watch’ on Amazon, it will bring up thousands of results but you will not find a picture of timepiece that is not set to the particular time.

This is because fixing the particular time nicely ‘frame the brand and logo. Since most brand logos are at the top of the watch face, setting the time to 12:05 or 1:20 would cover them up.

Of course, you could flip things around to 4:40 and get the hands completely out the way of the logo, but that might not appeal to consumers.

Unless you want all your products to be frowning at potential customers from the pages of a catalogue, it’s a bad idea to have the hands facing down, in the bottom half of the watch.

So, if you want to sell a watch, set it to 10:10 for the most aesthetically pleasing picture. Even if you don’t, you’ll never be able to look at a watch advert without noticing the time again.

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