Image default
Science World

Facebook probed by Britain over mood experiment

LONDON: Facebook tampered with the system used to create news feeds for 700,000 users to test “emotional contagion” for one week in 2012 without their knowledge.

It did not seek explicit consent beforehand, but claims its Terms of Service contract with users permits blanket “research”.

The Information Commissioner’s Office, Britain’s independent data watchdog, said it was now looking into the case.

“We’re aware of this issue and will be speaking to Facebook, as well as liaising with the Irish data protection authority, to learn more about the circumstances,” a spokesman told AFP.

Facebook’s European headquarters are based in the Irish capital Dublin, meaning EU laws, not US ones, apply to its operations.

News of the psychological experiment has caused anger among Facebook’s more than one billion active users, with some calling it “super disturbing”, “creepy” and “evil”.

Researchers wanted to see if the number of positive or negative words in messages the users read determined whether they then posted positive or negative content in their status updates.

The study, conducted by researchers affiliated with Facebook and Cornell University and the University of California at San Francisco in the United States, was published in June.

Facebook said it was “happy” to answer the British regulator’s questions.

“It’s clear that people were upset by this study and we take responsibility for it,” a Facebook spokesman told AFP by email.

“We want to do better in the future and are improving our process based on this feedback.

“The study was done with appropriate protections for people’s information and we are happy to answer any questions regulators may have.”

Dear TNT Reader,

At The News Tribe, our mission is to bring you free, independent, and unbiased news and content that keeps you informed and empowered. We are committed to upholding the highest standards of journalism, as we understand that we are a platform for truth.

Apart from independent global news coverage, we also commit our unique focus on the Muslim world. In an age marked by the troubling rise of Islamophobia and widespread misrepresentation of Muslims in Western media, we strive to provide accurate and fair coverage.

But to continue doing so, we need your support. Even a small donation of 1$ can make a big difference. Your contribution will help us maintain the quality of our news and counteract the negative narratives that are so prevalent.

Please consider donating today to ensure we can keep delivering the news that matters. Together, we can make a positive impact on the world, and work towards a more inclusive, informed global society.

Monthly Subscription Annual Subscription

Visa Card MasterCard American Express Card

We want to hear your Travel Stories.

Do you have a memorable, unbelievable, or favorite travel experience? Share your story with us.